BELZER
Established brands in the industrial market aren't always structured in the digital environment. We built their online presence from scratch, creating a strong, coherent digital positioning aligned with their market authority.
Established brands in the industrial market aren't always structured in the digital environment. We built their online presence from scratch, creating a strong, coherent digital positioning aligned with their market authority.
Belzer needed to consistently enter the digital universe, structuring its communication and online positioning within a 360° strategy. The challenge involved translating its institutional strength to the digital environment, strengthening the brand both internally and externally, and creating a solid foundation for marketing and internal communications.
Wys led a complete branding and marketing project, structuring Belzer's digital presence from the ground up. Our approach integrated brand strategy, corporate communication, digital marketing, and internal communications, ensuring consistency, clarity, and alignment between positioning, internal culture, and external presence.
Combining data intelligence and creativity to transform regional marketing into global success stories.
Structuring institutional language and internal communication, developing materials and actions aligned with brand positioning to strengthen authority, organizational culture, and employee engagement.
Creating intelligent scripts, videos, carousels, and materials that translate brand pillars into content, amplifying engagement across both online and offline channels.
Planning and executing campaigns focused on institutional, promotional, and commercial goals across multiple digital formats and channels.
Strategic planning and management of social profiles, focusing on continuous presence, qualified engagement, and strengthening brand authority.