SUCCESS CASE
LUFKIN
Entering the digital landscape strategically was Lufkin Brasil's main challenge. Wys developed a comprehensive strategy to consolidate their online presence.
Project
Client Challenge
Lufkin Brasil faced the challenge of structuring its digital operations professionally and integrally. It was necessary to develop a 360° online positioning, strengthen corporate communication, and create a strategy connecting marketing, branding, and internal communications, all while respecting the brand's robustness and tradition.
The Wys Solution
Wys implemented a complete marketing and branding strategy, acting integrally to build Lufkin Brasil's digital presence. The project connected brand identity, corporate communication, digital marketing, and internal communication actions, ensuring consistency, positioning strength, and strategic presence in the online environment.
Social Media
SOCIAL // 1:1
Project Solutions
Combining data intelligence and creativity to transform regional marketing into global success stories.
Corporate Communication & Internal Marketing
Structuring institutional language and internal communication, developing materials and actions aligned with brand positioning to strengthen authority, organizational culture, and employee engagement.
360º Strategic Content
Creating intelligent scripts, videos, carousels, and materials that translate brand pillars into content, amplifying engagement across both online and offline channels.
Paid Traffic Management
Planning and executing campaigns focused on institutional, promotional, and commercial goals across multiple digital formats and channels.
Social Media Management
Strategic planning and management of social profiles, focusing on continuous presence, qualified engagement, and strengthening brand authority.