Creating an innovative digital experience for a young audience, connecting entertainment, technology, and a global brand, was Panini's challenge. In partnership with Disney, the publisher needed to transform the GoGo's figurine universe into an interactive experience. Wys developed the GoGo's Motion app, combining creativity, design, and technology.
Panini sought to expand the GoGo’s experience — Disney licensed figurines — into the digital environment, creating an innovative solution that resonated with children and adolescents. The challenge was to develop and launch an app that was intuitive, fun, and technically robust, respecting the Disney universe and amplifying audience engagement with the brand.
Wys was responsible for developing a complete solution for the GoGo’s Motion project, acting from brand creation to the delivery of the finished app. We created the logo and the app's visual identity, promotional campaign artwork, and developed the application itself. The solution integrated creative strategy, UX/UI, and technology, resulting in an interactive, innovative digital experience aligned with the GoGo’s characters' universe.
Combining data intelligence and creativity to transform regional marketing into global success stories.
Structuring the interface and user journey, ensuring usability, fun, and engagement for the young audience.
Creating and developing the GoGo’s Motion application, transforming the characters' universe into an interactive digital experience.
Developing the logo and visual identity for the GoGo’s Motion app, aligned with the Disney universe and the kids/teen audience.
Creative conception and development of promotional artwork, translating the app concept into attractive visuals aligned with the project.
