The brief, the work, and the evidence.
The challenge
Introduce 99 Pop in the interior of São Paulo, Brazil, and reach prospective driver partners in the launch region.
Wys’s role
The agency’s published account describes digital and offline campaign work across 17 cities, including Papo de Piloto with racing driver Átila Abreu.
Documented delivery
The archive documents the launch communication and creative shown below. The geographic scope describes campaign activity; it is not a measured acquisition or sales result.

View the original agency project archive ↗
Related capabilities
Wys supported the regional launch of 99 Pop in Brazil with digital and offline communication. The project focused on building familiarity with the service and reaching prospective driver partners.
Solutions for
your next chapter.
Strategy, creativity, and technology working together for your business.
Regional planning
A communication approach built around the launch region.
Integrated campaign
Digital and offline media supporting the regional introduction.
Campaign content
The published portfolio includes the Papo de Piloto initiative with racing driver Átila Abreu.
Three steps toward
a stronger business.
A clear process, from the first conversation to continuous improvement.
We review your goals, customers, current presence, and the Florida markets you want to reach.
Together, we define priorities, the scope of work, and the channels that fit your business.
We put the plan into action, review the right measures, and refine the next steps.
Your business could be
our next story.
Explore selected work from the Wys portfolio. Our international experience informs the approach we bring to businesses in Florida.
Explore the portfolio
99 Pop
Regional launch · Digital & offline campaigns

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Belzer
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Lufkin
Social Media · Ads · Planning

Disney GoGo’s Motion
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Hummel
Social Media · Content · Design
