A clearer brand.
A stronger connection.
Brand positioning, messaging, and visual identity for businesses growing in Florida. Make your value easier to understand and your business easier to remember.
What to agree before we start.
A brand strategy proposal should make the work, responsibilities, and next decision clear. Your final deliverables are defined in the agreed scope.
Potential deliverables
- A discovery summary and a defined positioning direction.
- Agreed messaging and visual-identity materials for the selected scope.
- Usage guidance and specified files for the channels your team uses.
What we need from you
Bring existing brand materials, customer feedback, competitors your customers consider, and the business decisions the brand must support. Identify the decision-maker for direction and approval.
Scope and limits
The proposal identifies concepts, revision rounds, and file formats. Naming, trademark searches, legal clearance, packaging, photography, and rollout production are separate unless included.
Access and handover
Confirm usage rights, licenses for fonts or stock materials, ownership of final approved assets, and which source files are supplied. Translate the direction into a practical rollout plan.
Explore the details
A strong brand connects what your business stands for with what customers need. We bring strategy, language, and design together so your website, campaigns, and customer experience tell a consistent story.
Made by humans Powered by AI
Solutions for
your next chapter.
Strategy, creativity, and technology working together for your business.
Brand discovery
Understand your business, audience, competitors, and ambitions before choosing a direction.
Positioning
Clarify the value you bring and how you want to be recognized in your market.
Brand messaging
Shape a clear voice, core messages, and a practical way to explain your offer.
Visual identity
Develop a recognizable identity across your most important customer touchpoints.
Brand guidelines
Give your team a usable reference for consistent communication and design.
Launch & activation
Translate the brand into websites, content, and campaigns your audience can experience.
Three steps toward
a stronger business.
A clear process, from the first conversation to continuous improvement.
01
Discover & understand
We review your goals, customers, current presence, and the Florida markets you want to reach.
02
Build the right plan
Together, we define priorities, the scope of work, and the channels that fit your business.
03
Launch & improve
We put the plan into action, review the right measures, and refine the next steps.
Your business could be
our next story.
Explore selected work from the Wys portfolio. Our international experience informs the approach we bring to businesses in Florida.
Explore the portfolio
99 Pop
Regional launch · Digital & offline campaigns
Celmar
Content · Social media · Paid campaigns
OSDA Solar
Marketing · Website · Content
Jinko Solar
Performance · Ads · Content
Belzer
B2B Marketing · Content · SEO
Lufkin
Social Media · Ads · Planning
Disney GoGo’s Motion
App Development · UX/UI · Campaign
Hummel
Social Media · Content · Design
Frequently asked questions
Can we keep elements of our existing identity?
Yes. Discovery helps us understand what already works and what needs to change. A brand project can refine an established direction or develop a broader new identity.
How does the strategy become usable in daily marketing?
The scope can include messaging, visual identity, guidelines, and activation materials. These connect the brand direction with the website, content, and campaigns your audience sees.
Do you work with businesses across Florida?
Yes. Our Orlando headquarters supports businesses across Florida. We plan the work around your actual service area, audience, and business goals.
What services does Wys Agency offer?
Our services include website development, PPC management, social media marketing, SEO consulting, brand strategy, and apps and systems. We recommend a scope based on what your business needs.
How is the investment defined?
We prepare a tailored proposal after understanding your priorities, scope, and current marketing. Contact our team to discuss the right approach for your business.
How long does it take to see results?
Timing depends on the channel, competition, your starting point, and how results are measured. Paid campaigns can generate visibility sooner; search visibility and brand building require sustained work. We agree on realistic milestones before launch.
Can you work with an existing website or brand?
Yes. We review your existing materials and recommend whether focused improvements or a broader update will best support your goals.
How do we get started?
Email paulgomes@wys.com.br or use our contact page. Tell us about your business, the Florida market you serve, and what you would like to achieve.